Despite gradually decline in birth rate, closure of industry giant Toys “R” Us in 2018 and COVID-19 pandemic new challenges, United States toys and games market is expected to marginally grow at a CAGR of 0.47 percent during the forecasting period and likely to touch US$ 21.54 Billion in 2026 due to growing middle class population, increasing disposable income and growth in working population.

This is 2nd edition report on United States Toys & Games market. This study report “United States Toys Market Forecast by Segments (Action Figure/Role Play, Arts & Crafts, Building Sets, Dolls, Games/Puzzles, Infant/Preschool, Youth Electronics, Outdoor & Sports Toys, Plush, Vehicles, All Other Toys), By Distribution Channels (Department Stores, E-Commerce, Mass Merchandisers, Toy & Hobby Store, Hypermarkets, Others) By Company (Mattel, Hasbro, Spin Master, Funko, JAKKS Pacific)” by MNG Tracker provides an extensive research and detailed analysis of the present market along with future outlook. This 170 pages study report with 50 Figures & 4 Tables studies the United States Toys & Games market from 8 view points:
1. Market and Forecast
2. Market Share and Forecast
3. Category Wise Market & Forecast
4. Distribution Channels Wise Market & Forecast
5. Top Selling Toys By Category
6. Rules & Regulations
7. Growth Drivers & Challenges
8. Company Profiles (Company Overview, Initiatives, Financial Insight)
United States Toys & Games Market – Key Categories
Outdoor & Sports Toys, Dolls and Infant/Preschool are key toys categories in the United States toys & games market. Their combined share was contributed nearly half of the total market in 2019 which are expected to cross over 50 percent of the total market during the forecasting period. The toys & games market in this research indicates a market that consists of the Action Figure/Role Play, Arts & Crafts, Building Sets, Dolls, Games/Puzzles, Infant/Preschool, Youth Electronics, Outdoor & Sports Toys, Plush, Vehicles, All Other Toys.
E-Commerce is the Fastest Growing Distribution Channel in the United States Toys and Games Market
E-Commerce is the fastest growing distribution channel in the United States Toys and Games market. In 2013, it controlled over 10 percent market share which has further grown in past couple of years and likely to become the leading distribution channel during the forecasting period 2020-2026. The other major channels are study in this reports are: Department Stores, Mass Merchandisers, Toy & Hobby Store, Hypermarkets etc.
United State Toys & Games Market – Growth Drivers & Challenges
United States efforts to regulate chemicals in toys, growing working women population & earnings in United States and enlarging adult consumers are some of the key growth drivers in this market place. However, industry faces challenges like Corona virus & US-China trade war, overseas development & counterfeit products, changes in children’s preferences etc.
United State Toys & Games Market – By Category
- Action Figure/Role Play
- Arts & Crafts
- Building Sets
- Dolls
- Games/Puzzles
- Infant/Preschool
- Youth Electronics
- Outdoor & Sports Toys
- Plush
- Vehicles
- All Other Toys
United State Toys & Games Market – By Distribution Channels
- Department Stores
- E-Commerce
- Mass Merchandisers
- Toy & Hobby Store
- Hypermarkets
- Others
United State Toys & Games Market – Key Companies
- Mattel Inc.
- Hasbro Inc.
- Spin Master Corp.
- Funko Inc.
- JAKKS Pacific Inc.
Each Company covers with
- Company Overview
- Company / Products Latest Initiatives
- Financial Insight
1 Market Definition
2 Research and Methodology
3 Executive Summary
4 United States Toys & Games Market Forecast ( 2013 – 2026)
5 United States Toys & Games Market Share & Forecast ( 2013 – 2026)
5.1 By Category
5.2 By Distribution Channels
6 By Toys Category - United States Toys & Games Market & Forecast (2013 - 2026)
6.1 Action Figure/Accessories/Role Play
6.2 Arts & Crafts
6.3 Building Sets
6.4 Dolls
6.5 Games/Puzzles
6.6 Infant/Preschool
6.7 Youth Electronics
6.8 Outdoor & Sports Toys
6.9 Plush
6.10 Vehicles
6.11 All Other Toys
7 By Toys Category - United States Toys & Games Market & Forecast (2013 - 2026)
7.1 Department Stores
7.2 E-Commerce
7.3 Mass Merchandisers
7.4 Toy & Hobby Store
7.5 Hypermarkets
7.6 Others
8 United States – List of Top Selling Toys by Category (2017-2019)
9 United States Toys & Games Market – Rules & Regulation
10 United States Toys & Games Market Forecast – Growth Drivers
10.1 United States Efforts to Regulate Chemicals in Toys
10.2 Growing Working Women Population & Earnings in United States
10.3 Enlarging Adult Consumers
11 United States Toys & Games Market Forecast – Challenges
11.1 Coronavirus & US-China Trade War
11.2 Overseas Development & Counterfeit Products
11.3 Changes in Children’s Preferences
11.4 Demand is Highly Seasonal
12 Mattel Inc.
12.1 Company Overview
12.2 Products
12.3 Company / Products Latest Initiatives
12.4 Financial Insight
13 Hasbro Inc.
13.1 Company Overview
13.2 Company / Products Latest Initiatives
13.3 Financial Insight
14 Spin Master Corp.
14.1 Company Overview
14.2 Company / Products Latest Initiatives
14.3 Financial Insight
15 Funko Inc.
15.1 Company Overview
15.2 Company / Products Latest Initiatives
15.3 Financial Insight
16 JAKKS Pacific Inc.
16.1 Company Overview
16.2 Company / Products Latest Initiatives
16.3 Financial Insight
Figure-1: United States - Toys & Games Market (Billion US$), 2013 – 2019
Figure-2: United States - Forecast for Toys & Games Market (Billion US$), 2020 – 2026
Figure-3: United States – By Distribution Channels Toys & Games Market Share (Percent), 2013-2019
Figure-4: United States – Forecast for By Distribution Channels Toys & Games Market Share (Percent), 2020-2026
Figure-5: United States – Action Figure/Accessories/Role Play Toys Market (Billion US$), 2013 - 2019
Figure-6: United States – Forecast for Action Figure/Accessories/Role Play Toys Market (Billion US$), 2020 - 2026
Figure-7: United States – Arts & Crafts Toys Market (Billion US$), 2013 - 2019
Figure-8: United States – Forecast for Arts & Crafts Toys Market (Billion US$), 2020 - 2026
Figure-9: United States – Building Sets Toys Market (Billion US$), 2013 - 2019
Figure-10: United States – Forecast for Building Sets Toys Market (Billion US$), 2020 - 2026
Figure-11: United States – Dolls Market (Billion US$), 2013 - 2019
Figure-12: United States – Forecast for Dolls Market (Billion US$), 2020 - 2026
Figure-13: United States – Games/Puzzles Market (Billion US$), 2013 - 2019
Figure-14: United States – Forecast for Games/Puzzles Market (Billion US$), 2020 - 2026
Figure-15: United States – Infant/Preschool Market (Billion US$), 2013 - 2019
Figure-16: United States – Forecast for Infant/Preschool Market (Billion US$), 2020 - 2026
Figure-17: United States – Youth Electronics Market (Billion US$), 2013 - 2019
Figure-18: United States – Forecast for Youth Electronics Market (Billion US$), 2020 - 2026
Figure-19: United States – Outdoor & Sports Market (Billion US$), 2013 - 2019
Figure-20: United States – Forecast for Outdoor & Sports Market (Billion US$), 2020 - 2026
Figure-21: United States – Outdoor & Sports Market (Billion US$), 2013 - 2019
Figure-22: United States – Forecast for Outdoor & Sports Market (Billion US$), 2020 - 2026
Figure-23: United States – Vehicles Toys Market (Billion US$), 2013 - 2019
Figure-24: United States – Forecast for Vehicles Toys Market (Billion US$), 2020 - 2026
Figure-25: United States – All Other Toys Market (Billion US$), 2013 - 2019
Figure-26: United States – Forecast for All Other Toys Market (Billion US$), 2020 - 2026
Figure-27: United States – Department Store Toys Sales (Billion US$), 2013 - 2019
Figure-28: United States – Forecast for Department Store Toys Sales (Billion US$), 2020 - 2026
Figure-29: United States – E-Commerce Toys Sales (Billion US$), 2013 - 2019
Figure-30: United States – Forecast for E-Commerce Toys Sales (Billion US$), 2020 - 2026
Figure-31: United States – Mass Merchandisers Toys Sales (Billion US$), 2013 - 2019
Figure-32: United States – Forecast for Mass Merchandisers Toys Sales (Billion US$), 2020 - 2026
Figure-33: United States – Toy & Hobby Store Toys Sales (Billion US$), 2013 - 2019
Figure-34: United States – Forecast for Toy & Hobby Store Toys Sales (Billion US$), 2020 - 2026
Figure-35: United States – Hypermarkets Toys Sales (Billion US$), 2013 - 2019
Figure-36: United States – Forecast for Hypermarkets Toys Sales (Billion US$), 2020 - 2026
Figure-37: United States – Other Channels Toys Sales (Billion US$), 2013 - 2019
Figure-38: United States – Forecast for Other Channels Toys Sales (Billion US$), 2020 - 2026
Figure-39: United States – Earning Women Population (Thousand), 2013-2019
Figure-40: United States – Women Median Earnings (US$), 2013-2019
Figure-41: Mattel Inc. – North America & American Girls Sales (Million US$), 2015-2019
Figure-42: Mattel Inc. – Forecast for North America & American Girls Sales (Million US$), 2020-2026
Figure-43: Hasbro Inc. – North America Sales (Million US$), 2015-2019
Figure-44: Hasbro Inc. – Forecast for North America Sales (Million US$), 2020-2026
Figure-45: Spin Master Corp. – North America Sales (Million US$), 2015-2019
Figure-46: Spin Master Corp. – Forecast for North America Sales (Million US$), 2020-2026
Figure-47: Funko Inc. – United States Sales (Million US$), 2016-2019
Figure-48: Funko Inc. – Forecast for United States Sales (Million US$), 2020-2026
Figure-49: JAKKS Pacific Inc. – North America Sales (Million US$), 2015-2019
Figure-50: JAKKS Pacific Inc. – Forecast for North America Sales (Million US$), 2020-2026
Table-1: United States Toys & Games Market Share Forecast (Percent), 2013 – 2019
Table-2: United States – Forecast for Toys & Games Market Share (Percent), 2020 – 2026
Table-3: United States - By Category Top Selling Toys, 2017-2019
Table-4: Criteria in Small Parts Regulation Tests
 
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