Japan Toys & Games Market & Forecast

“Toys” are one of the most popular entertainment medium for kids and youth in Japan. It is especially designed for playing purpose and commonly make by wood, clay, paper, and plastic materials. During the design and manufacturing process, toys companies objectives are clear for their target consumer’s and features for which they are making the toys. Since toys are classified with their uses purpose as consumers have various objectives with these toys. Some consumer bought toys for educational purpose whereas others can buy it for entertainment or improving kids' hand-eye coordination, creativity, imagination and motor skills. Toys are also useful for increasing logical skills.

Japanese Toys & Games Market has Remained Steady

 

Despite that, number of children in Japan has dropped by 1.7 Million in the last decade, Japanese toy market has remained steady as toys companies are targeting new consumers and creating unique products. Now days, for the Japanese market, toys companies are not only targeting kids but also focused on youth and adult consumers too. It is predicted that Japan Toys & Games market will grow at a CAGR of 0.84 percent during the forecasting period FY 2020-FY 2025 and likely to cross over JPY 850 Billion in F Y2025.

 

Japan Toys & Games Market – Key Categories

 

Educational Toys, Hobby, Trading Card Games and Stationery are key toys categories in the Japanese toys & games market. Their combined share was contributed over 60 percent in FY 2019 which are expected to consistent by the end of FY 2025. The  toys & games market in this research indicates a market that consists of the Educational Toys, Hobby, Trading Card Games, Stationery, Boy’s Character, Girl's Toys, Seasonal Toys, Boy’s Toys, Stuffed/Plush Toys, Games, Jigsaw Puzzles, Interactive and Others Toys.