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Japan Toys & Games Market & Forecast

Date: Sep, 2020 / Pages: 145 / Category: Consumer Goods & Retail
 
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  • Description
  • Table Of Contents
  • List Of Figures
  • List Of Tables
  • Sample Reports

“Toys” are one of the most popular entertainment medium for kids and youth in Japan. It is especially designed for playing purpose and commonly make by wood, clay, paper, and plastic materials. During the design and manufacturing process, toys companies objectives are clear for their target consumer’s and features for which they are making the toys. Since toys are classified with their uses purpose as consumers have various objectives with these toys. Some consumer bought toys for educational purpose whereas others can buy it for entertainment or improving kids' hand-eye coordination, creativity, imagination and motor skills. Toys are also useful for increasing logical skills.

MNG Tracker report titled “Japan Toys & Games Market (Educational Toys, Hobby, Trading Card Games, Stationery, Boy’s Character, Girl's Toys, Seasonal Toys, Boy’s Toys, Stuffed/Plush Toys, Games, Jigsaw Puzzles, Interactive and Others Toys), Company (Bandai Namco, Tomy Group, Happinet Corporation, Mattel Inc., Toys"R"Us, Japan)” provides an all-encompassing insights of Japanese toys & games industry.  This report also covers Japan toys value chain, Toys safety standards, key growth drivers and challenges along with major companies profiles.
 
 
Japan Toys & Games Market
 
Japanese Toys & Games Market has Remained Steady
 
Despite that, number of children in Japan has dropped by 1.7 Million in the last decade, Japanese toy market has remained steady as toys companies are targeting new consumers and creating unique products. Now days, for the Japanese market, toys companies are not only targeting kids but also focused on youth and adult consumers too. It is predicted that Japan Toys & Games market will grow at a CAGR of 0.84 percent during the forecasting period FY 2020-FY 2025 and likely to cross over JPY 850 Billion in F Y2025.
 
Japan Toys & Games Market – Key Categories
 
Educational Toys, Hobby, Trading Card Games and Stationery are key toys categories in the Japanese toys & games market. Their combined share was contributed over 60 percent in FY 2019 which are expected to consistent by the end of FY 2025. The  toys & games market in this research indicates a market that consists of the Educational Toys, Hobby, Trading Card Games, Stationery, Boy’s Character, Girl's Toys, Seasonal Toys, Boy’s Toys, Stuffed/Plush Toys, Games, Jigsaw Puzzles, Interactive and Others Toys.  
By Toys Categories - Japan Toys & Games Market
 
Japan Toys & Games Market – Growth Drivers & Challenges
 
Continuous growth of Japan animation industry, enlarging adult consumers and programming is mandatory in Japan’s primary schools are some of the key growth drivers in this market place. However, industry faces challenges like decline in children population, overseas development & counterfeit products etc.
 
Japan Toys & Games Market – By Categories
 
  • Educational Toys
  • Hobby
  • Trading Card Games
  • Stationery
  • Boys Character
  • Girl's Toys
  • Seasonal Toys
  • Boy's Toys
  • Stuffed Toys
  • Games
  • Jigsaw Puzzles
  • Interactive Toys
  • Others
 
Japan Toys & Games Market – Growth Drives & Challenges
 
  • Continuous Growth of Japan Animation Industry
  • Enlarging Adult Consumers
  • Programming is Mandatory in Japan's Primary Schools 
  • Japanese Children Population Steadily Decline
  • Overseas Development & Counterfeit Products
 
Japan Toys & Games Market – Japan Toys Safety Standards
 
  • Japan Food Sanitation Law (JFSL) – Regulatory Requirement
  • Safety Toy Standard (ST 2016) & Marking 
  • Comparison of JFSL & Safety Standard Requirements
 
Key Company Profile - Company Overview, Company Initiatives/Products News, Financial Insight (Japan & Global Toys Sales)
 
  • Bandai Namco Holdings Inc
  • Tomy Group  
  • Happinet Corporation
  • Mattel Inc.
  • Toys"R"Us, Japan

Japan Toys & Games Market Company Share

 

 

1 Introduction

2 Research and Methodology
3 Executive Summary
4 Japan Toys Market & Forecast 
5 Japan Toys Market Share & Forecast
5.1 Japan Toys Market Share
5.2 Japan Toys Company Market Share 
6 By Toys Category - Japan Toys Market & Forecast
6.1 Japan Educational Toys Market
6.2 Japan Hobby Market
6.3 Japan Trading Card Games Market
6.4 Japan Stationery Market
6.5 Japan Boy’s Character  Toys Market
6.6 Japan Girl's Toys Market
6.7 Japan Seasonal Toys Market
6.8 Japan Boy’s Toys Market
6.9 Japan Stuffed/Plush Toys Market
6.1 Japan Games (General Games, Board Games) Market
6.11 Japan Jigsaw Puzzles Market
6.12 Japan Interactive Toys Market
6.13 Japan Others Toys Market
7 Japan Toys Market & Forecast – Growth Drivers
7.1 Continuous Growth of Japan Animation Industry
7.2 Enlarging Adult Consumers
7.3 Programming  is Mandatory in Japan's Primary Schools 
8 Japan Toys Market & Forecast – Challenges
7.1 Japanese Children Population Steadily  Decline
7.2 Overseas Development  & Counterfeit Products
 
9 Japan Toys Market Value Chain
10 Japan Toys Safety Standards
10.1 Japan Food Sanitation Law (JFSL) – Regulatory Requirement
10.2 Safety Toy Standard (ST 2016) & Marking
10.2.1 Mechanical & Physical Properties (Aligned with ISO 8124-1) 
10.2.2 Safety of Toys — Part 2: Flammability (ISO 8124-2) 
10.3 Comparison of JFSL & Safety Standard Requirements
11 Bandai Namco Holdings Inc
11.1 Company Overview
11.2 Major Products
11.3 Financial Insight
11.3.1 Japan Toys Sales
11.3.2 Global Toys Sales
 
12 Tomy Group 
12.1 Company Overview
12.2 Major Products
12.3 Financial Insight
12.3.1 Japan Toys Sales
12.3.2 Global Toys Sales
 
13 Happinet Corporation
13.1 Company Overview
13.3 Financial Insight
13.3.1 Japan Toys Sales
 
14 Mattel Inc.
14.1 Company Overview
14.2 Company Initiatives/Products News
15 Toys"R"Us, Japan
15.1 Company Overview
15.2 Company Initiatives/Products News
 

Figure-1: Japan Toys Market (Billion JPY), FY 2014 – FY 2019 

Figure-2: Japan Toys Market Forecast (Billion JPY), FY 2020 – FY 2025 
Figure-3: Japan Toys Company Market Share (Percent), FY 2014 – FY 2019 
Figure-4: Japan Toys Company Market Share Forecast (Percent), FY 2020 – FY 2025 
Figure-5: Japan Educational Toys Market (Billion JPY), FY 2014 – FY 2019 
Figure-6: Japan Educational Toys Market Forecast (Billion JPY), FY 2020 – FY 2025 
Figure-7: Japan Hobby Market (Billion JPY), FY 2014 – FY 2019 
Figure-8: Japan Hobby Market Forecast (Billion JPY), FY 2020 – FY 2025 
Figure-9: Japan Trading Card Games Market (Billion JPY), FY 2014 – FY 2019 
Figure-10: Japan Trading Card Games Market Forecast (Billion JPY), FY 2020 – FY 2025 
Figure-11: Japan Stationery Market (Billion JPY), FY 2014 – FY 2019 
Figure-12: Japan Stationery Market Forecast (Billion JPY), FY 2020 – FY 2025 
Figure-13: Japan Boy’s Character Toys Market (Billion JPY), FY 2014 – FY 2019
Figure-14: Japan Boy’s Character Toys Market Forecast (Billion JPY), FY 2020 – FY 2025 
Figure-15: Japan Girl's Toys Market (Billion JPY), FY 2014 – FY 2019 
Figure-16: Japan Girl's Toys Market Forecast (Billion JPY), FY 2020 – FY 2025
Figure-17: Japan Seasonal Toys Market (Billion JPY), FY 2014 – FY 2019
Figure-18: Japan Seasonal Toys Market Forecast (Billion JPY), FY 2020 – FY 2025
Figure-19: Japan Boy’s Toys Market (Billion JPY), FY 2014 – FY 2019 
Figure-20: Japan Boy’s Toys Market Forecast (Billion JPY), FY 2020 – FY 2025 
Figure-21: Japan Stuffed/Plush Toys Market (Billion JPY), FY 2014 – FY 2019 
Figure-22: Japan Stuffed/Plush Toys Market Forecast (Billion JPY), FY 2020 – FY 2025
Figure-23: Japan Games Market (Billion JPY), FY 2014 – FY 2019 
Figure-24: Japan Games Market Forecast (Billion JPY), FY 2020 – FY 2025
Figure-25: Japan Jigsaw Puzzles Market (Billion JPY), FY 2014 – FY 2019 
Figure-26: Japan Jigsaw Puzzles Market Forecast (Billion JPY), FY 2020 – FY 2025
Figure-27: Japan Interactive Toys Market (Billion JPY), FY 2014 – FY 2019 
Figure-28: Japan Interactive Toys Market Forecast (Billion JPY), FY 2020 – FY 2025
Figure-29: Japan Others Toys Market (Billion JPY), FY 2014 – FY 2019
Figure-30: Japan Others Toys Market Forecast (Billion JPY), FY 2020 – FY 2025
Figure-31: Japan Animation( Domestic, Overseas Market (Billion JPY), 2010 – 2018 
Figure-32: Japan – Children (Aged 0-14 years) Population (Thousand), 2015 – 2019
Figure-33: Japan – Forecast for  Children Population (Thousand), 2020 – 2025 
Figure-34: Bandai Namco  - Japan Toys Sales (Billion JPY), FY 2014 – FY 2019 
Figure-35: Bandai Namco  - Japan Toys Sales Forecast (Billion JPY), FY 2020 – FY 2025
Figure-36: Bandai Namco  - Global Toys Sales (Billion JPY), FY 2014 – FY 2019
Figure-37: Bandai Namco  - Global Toys Sales Forecast (Billion JPY), FY 2020 – FY 2025
Figure-38: Tomy Group - Japan Toys Sales (Billion JPY), FY 2014 – FY 2019 
Figure-39: Tomy Group - Japan Toys Sales Forecast (Billion JPY), FY 2020 – FY 2025
Figure-40: Tomy Group – Global Toys Sales (Billion JPY), FY 2014 – FY 2019 
Figure-41: Tomy Group – Global Toys Sales Forecast (Billion JPY), FY 2020 – FY 2025
Figure-42: Happinet Corporation - Japan Toys Sales (Billion JPY), FY 2014 – FY 2019 
Figure-43: Happinet Corporation - Japan Toys Sales Forecast (Billion JPY), FY 2020 – FY 2025 
 

Table 1: Japan Toys Market Share (Percent), FY 2014 – FY 2019 

Table 2: Japan Toys Market Share Forecast (Percent), FY 2014 – FY 2019 
Table 3: Japanese Parents Views on Making Coding Compulsory
Table 4: How Will Japanese Parents Prepare Child to Code?  
Table 5: Japanese Parents Preferences For Toys Increasing Programming Skills
Table 6: Bandai Namco Japan – Key Toys  Products Sales (Billion JPY), FY 2014 – FY 2019 
 

 

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